visual

Note
Grazia magazine
When in Piedmont the harvest time is over, there's nothing left but music to celebrate. And few more grapes, to make "cugna" sauce. A tribute to my beloved homeland, for this special moment of the year!

"Note di fine Vendemmia", "Notes of harvest time end". When in Piedmont the harvest time is over, there's nothing left but music to celebrate. And few more grapes, to make "cugna" sauce. A tribute to my beloved homeland, for this very special moment of the year!

Rossini catalogue
Dodo brand identity redesign
What it's shown here it's an tribute and personal reinterpretation of Dodo's visual identity, a brand I have always loved and admired since I was kid. Therefore I chose this brand for a purely didactical project of 5 months lead at the University of Sydney, were the exam involved the rebranding strategy of a favorite company. This is a fictional presentation for the launch of Dodo's spring campaign 2020. Everything it’s made up and fruit of my imagination, some images rights are reserved to Dodo - see references. The presentation includes the new logo introduction together with some samples of the marketing campaign, which message celebrates the beauty of personal growing, with growing intended as the rebirth of the individuals, now free to be themselves and share it through Dodo’s jewelry. The campaign won’t also forget to greet those little details that, no matter how much people grow, won't change over time.
What it's shown here it's an tribute and personal reinterpretation of Dodo's visual identity, a brand I have always loved and admired since I was kid. Therefore I chose this brand for a purely didactical project of 5 months lead at the University of Sydney, were the exam involved the rebranding strategy of a favorite company. This is a fictional presentation for the launch of Dodo's spring campaign 2020. Everything it’s made up and fruit of my imagination, some images rights are reserved to Dodo - see references. The presentation includes the new logo introduction together with some samples of the marketing campaign, which message celebrates the beauty of personal growing, with growing intended as the rebirth of the individuals, now free to be themselves and share it through Dodo’s jewelry. The campaign won’t also forget to greet those little details that, no matter how much people grow, won't change over time.
The revised mission according to the new brand development.
The revised mission according to the new brand development.
The revised vision according to the new brand development.
The revised vision according to the new brand development.
Competitors benchmark.
Competitors benchmark.
Dodo's values.
Dodo's values.
Dodo's values.
Dodo's values.
Dodo's values.
Dodo's values.
Dodo's values.
Dodo's values.
Inspirational Moodboard.
Inspirational Moodboard.
Sketches.
Sketches.
New Dodo studio.
New Dodo studio.
The new Logo.
The new Logo.
Pictogram. See it use in the brand manual.
Pictogram. See it use in the brand manual.
Palette.
Palette.
The font used for the new logo: BODONI 72 oldstyle.
The font used for the new logo: BODONI 72 oldstyle.
Dodo's new catalogue for Spring 2019.
Dodo's new catalogue for Spring 2019.
ADV on a website.
ADV on a website.
Example of IG board with its color palette.
Example of IG board with its color palette.
ADV on a newspaper.
ADV on a newspaper.
ADV on a billboard pt.1.
ADV on a billboard pt.1.
ADV on a billboard pt.2.
ADV on a billboard pt.2.
Guerrilla ADV.
Guerrilla ADV.
Guerrilla ADV.
Guerrilla ADV.
The new Logo on the main website.
The new Logo on the main website.
The new logo pictogram as the email signature.
The new logo pictogram as the email signature.
Example of a Store.
Example of a Store.
Example of a Store.
Example of a Store.
Example of a sign.
Example of a sign.
Collaboration w/ 24Bottles™
Collaboration w/ 24Bottles™
Brand Manual Guidlines.
Brand Manual Guidlines.
Napapijri
Concept for NAPAPJIRI®
Concept for NAPAPJIRI®
Concept for NAPAPJIRI®
Concept for NAPAPJIRI®
Concept for NAPAPJIRI®
Concept for NAPAPJIRI®
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